(Image: Slackerwood.com)

Rosario Dawson and America Ferrera attended the premiere of their latest film Chavez during 2014 South by Southwest (SXSW) festival held at the Paramount Theatre on Monday. Dawson portrays activist Dolores Huerta in the biopic about the late civil-rights activist and labor organizer Cesar Chavez, which opens on March 28.

The New York Daily News reports:

Directed by Mexican actor Diego Luna, the film follows Chavez (played by Michael Peña) as he organizes 50,000 farmworkers – many of whom were Mexican and Filipino immigrants – in California during the 1960s and ’70s for nonviolent campaigns demanding minimum wage pay and better working conditions.

“Diego touched on a lot of different aspects of the movement, and the reality and the temperature of the time, as well as the day-to-day sacrifices that everyone had to take on,” Dawson said to the Daily News.

This is the first feature-length movies focused on Chavez’s organizing efforts to date.

Take a look at the trailer below:

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Do you plan to go see ‘Chavez’?