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Celeb Stylist Felicia Leatherwood On Beautiful Textures’ Reversible Straightening Texture Manageability System

felicia leatherwood

(Image: Stephen Knight)

I’ve spent that last three years tugging at my ringlets, sampling 2-3 products every other month and searching for a style that suits my curl pattern. But I think I’m finally getting somewhere with my tresses.

Since I’m always open to trying new products, I attended Beautiful Textures’ Reversible Straightening Texture Manageability System preview in December where I got a glimpse at how to get my locs super straight (and soft) with ease—and naturally, too. I haven’t tried out the system (I have a kit in my possession and will post about the results) but witnessed the hair slayage firsthand and spoke to celebrity stylist Felicia Leatherwood about how it works, avoiding heat damage and determining your hair type:

JM: What does Beautiful Textures’ Reversible Straightening Texture Manageability System offer naturalistas?

FL: I noticed that I have a lot of clients who are having a hard time staying natural. They either have a lot of hair, or they’ve never dealt with it; they’re just not used to it and they’re trying to hang in there. They don’t want to go back to relaxers because they realize relaxers are so bad for them, and so they’re like, ‘I don’t know what to do, and I really need to be able to stay out of the salon all the time, what can I do?’ Basically, they can do this treatment.

It’s a healthy conditioning treatment with amino acids and proteins. What I notice is that the hair just feels stronger because it’s a protein treatment, so anybody that’s having a difficult time staying natural—and wants to be able to go back and forth while they’re learning their hair, this is perfect for them.

What exactly does the process entail?

Basically, you shampoo the hair twice. You put on the Manageability System; you leave it on for 15-20 minutes; blow dry it because you want to really make sure that it gets inside the cuticle layers of the hair, and you just flat iron it.

The degree of the temperature depends on your texture of hair—the softness, the thickness. And that’s pretty much it. It lasts for six weeks. If you want to go back to your own curl [pattern]—you’re over it—just use the clarifying shampoo and go right back.

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  • Excellent web site. Plenty of helpful information here. I am sending it to a few buddies ans additionally sharing in delicious. And obviously, thank you for your effort!|


    CAN YOU USE PERMANENT HAIR DYE WITH THE Beautiful Textures’ Reversible Straightening Texture Manageability System?

    • You may want to consult with your stylist on that to be on the safe side.

  • Brenda NL

    It sounds like a keratin straightening treatment. What’s the difference between the two?

    • aintilatina

      According to the ingredients, there’s some keratin in the system. I haven’t checked out a keratin straightening treatment firsthand, but this system will definitely leave your tresses straight but won’t mess with curl pattern when you decide to go back to a curly ‘do.