Zoe Saldana joins fellow celebrities Jennifer Lopez, Freida Pinto and Beyonce as the new face of L’Oréal Paris, announced the brand on Friday. The 35-year-old beauty will appear in the brand’s multimedia advertisements.
“Growing up, I was taught to believe that I am capable to do anything a man can do,” Saldana said. “The family philosophy has shaped who I am today, and is a conviction that will always accompany me through life.”
“As a L’Oréal Paris spokesperson, being able to say, ‘We’re worth it,’ means so much to me,” she continued. “I want to share that value with women so they can embrace it and execute life with confidence. I am thrilled to join this beauty journey with such an inspirational brand.”
L’Oreal Paris’ global president Cyril Chapuy spoke about why the huge beauty brand selected the part Puerto Rican, part Dominican actress. “Zoe astonishes with her audacious style and feline beauty. Attached to her values, unafraid to speak her mind, and confident in her own skin, she embodies infallible force and asserted femininity. With her toned dancer’s silhouette, magnetic charm and delicate elegance, this spectacular actress is joining the L’Oréal Paris family and we’re so proud to welcome this new Woman of Worth.”
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