Artist Maluca Mala and six other artists including Latin Grammy-winning Puerto Rican singer/composer Luis Fonsi, surrealist artist Camille Rose Garcia and singer/songwriter/rapper Aloe Blacc will collectively take over millions of Beck’s beer bottles beginning July 1.
“Live Beyond Labels participants tend to be drawn to the idea of reaching millions of people in an entirely new way,” said Ryan Garcia, vice president, regional marketing at Beck’s Beer, in a press statement. “The size of their audience and their creative focus differs from artist to artist. But they all share an independent streak, a fearlessness Beck’s admires.”
They each have shot cool promo videos. Take a look at the Washington Heights native’s video, below: