Yes, you read the headline right.
Emojis are fast becoming a way to further our digital communication. Sounds silly, but 74% of people in the U.S. report using emojis daily, according to Swift Media. With emojis replacing popular statements and phrases, or embodying your exact emotions, what happens when you don’t see yourself reflected in the very tool you’re using?
As a curly girl with a mashup of loose to coarse curls, I’m a part of the 1 in 3 women in the U.S. with curly hair. Nearly 80% of girls and women with curly hair feel existing emojis underrepresented their hair type, according to a Dove Hair study.
So, why shouldn’t we have an emoji?
It’s something the popular personal care brand noticed. Today Dove Hair is launching the Dove Love Your Curls Emojis, the first emoji keyboard created to represent curly girls everywhere. Developed in partnership with Snaps, the Dove Love Your Curls Emoji Keyboard will include 131 curly emoji variations and can be used in text and messenger systems such as SMS/text, Facebook and WhatsApp.
“Dove Hair is committed to redefining traditional standards of beauty and ensuring women and girls see accurate reflections of themselves in the world around them, including, and especially, in digital and social media – which is why we’re so excited to introduce the Dove Love Your Curls Emojis,” said Rob Candelino, VP of Haircare at Unilever. “1 in 3 women in the United States have curly or wavy hair, yet there are zero images of these women today in the increasingly common language of emojis. That felt wrong to us, so we are fixing it and hope by doing so, we will continue inspiring all women to love their curls.”
The Dove Love Your Curls Emojis are part of the brand’s ongoing Love Your Curls campaign, encouraging women to celebrate, love and take pride in their curly hair.
To celebrate the launch, Dove Hair is partnering with Twitter so that each time you share a #LoveYourCurls moment, a custom curly-haired emoji will auto-generate within the tweet.
Have you used a Dove Love Your Curls emoji? Let us know what you think in the comments section.